Amazon Analytics Dashboard to
Know Your Real Margin
SellerMagnet’s Analytics Dashboard is an all-in-one Amazon analytics tool that tracks true net profit, audits fees, forecasts inventory with stockout alerts, and exports reports: so sellers can see what’s really happening across orders, refunds, VAT, expenses, and performance.
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What is an Amazon Analytics Dashboard and how does SellerMagnet work?
An Amazon Analytics Dashboard is a centralized tool that pulls data from Amazon’s SP-API to give sellers a real-time view of sales, profit, inventory, fees, and advertising costs, all in one place. SellerMagnet’s Analytics Dashboard goes further by automatically calculating true net profit after every Amazon fee, COGS, VAT, shipping, and ad spend, so you always know your real margin, not just revenue.
True net profit per SKU
Real margin after all Amazon fees, COGS, shipping, and VAT
Inventory forecasting & stockout alerts
Never run out of your best sellers
Ad spend in your P&L
Advertising costs already deducted from net profit per order. Dedicated ACoS/TACoS dashboard coming soon
Transaction audit & fee reconciliation
Catch fee discrepancies Amazon won’t show you
Unlike basic Seller Central reports, SellerMagnet combines profit tracking with inventory forecasting, fee auditing, and ad-cost integration so you can move from measurement to decision in one platform. A dedicated PPC analytics module is coming soon.
Revenue
€12,847
▲ 18.3%
Net Profit
€3,241
▲ 12.1%
Orders
284
▲ 9.7%
Revenue is not profit
Most Amazon sellers track revenue in Seller Central and assume they’re profitable. But after referral fees, FBA fees, storage costs, returns, advertising, COGS, shipping, and VAT: many discover their real margin is far thinner than expected. Or even negative. According to industry research, up to 50% of Amazon sellers don’t know their true net margin because they lack proper analytics tooling.
Hidden fee erosion
Amazon charges 15+ fee types per order. Without auditing each one, sellers lose money they never notice.
Stockout blind spots
Running out of stock kills your listing velocity, ranking, and Buy Box share. By the time you notice, the damage is done.
Spreadsheet chaos
Manual tracking across CSV exports, calculators, and notebooks wastes hours every week and introduces errors.
Selling at a loss & unclaimed refunds
Some SKUs look profitable on revenue but lose money after all costs. Meanwhile, Amazon loses or damages inventory and doesn’t always reimburse you. Without per-SKU profit tracking and transaction auditing, you leave money on the table.
Traffic drops you can’t explain
Sales decline but you don’t know why. Without ASIN-level traffic analytics, you can’t tell if it’s fewer impressions, a conversion drop, or lost Buy Box share. By the time you guess and react, ranking momentum is already gone and recovery costs more than prevention.
VAT chaos across marketplaces
Selling on multiple EU marketplaces means different VAT rates, OSS obligations, and hours reformatting exports for your accountant. Without marketplace-level tax configuration, profit numbers are wrong from the start.
The SellerMagnet solution
One dashboard that automatically calculates true net profit after every Amazon fee, tracks inventory velocity with stockout alerts, audits every transaction, and exports clean reports: so you make decisions based on real numbers, not assumptions.
Everything inside your Analytics Dashboard
One subscription, one login, one dashboard with every module you need to run Amazon profitably. No hidden add-ons, no per-feature charges.
Sales
€12.8k
▲ 18%
Profit
€3.2k
▲ 12%
ROI
34%
▲ 2.1%
Margin
25.2%
Refunds
14
WoW
+8.3%
Dashboard Overview
KPIs at a glance: sales, profit, ROI, margin, refunds, and WoW/MoM/YoY trends.
True Profit & Loss
Net profit after every Amazon fee, COGS, shipping, VAT, and expenses.
#402-184726-918
WBH-01 · Qty 2
#403-928174-012
OPP-1K · Qty 1
#402-573918-456
SSB-750 · Qty 3
Orders
FBA & FBM orders with per-order profitability, ordered products, and refunded orders.
Impressions
48.2k
Sessions
6,841
CVR
14.2%
Buy Box
91%
Organic
67%
Listing Performance
ASIN-level impressions, sessions, conversion rate, Buy Box %, and traffic split.
Products & Inventory
Stock levels, velocity, COGS, forecasting, and stockout alerts.
Monthly Overhead
Expenses
Business overhead and VAT settings integrated into profitability.
FBA Fee · Order #402-18
Referral + Fulfillment
Refund · Order #403-92
Customer return
Reimbursement detected
Lost inventory claim
Transactions Audit
Fee reconciliation, refund tracking, and reimbursement detection.
Profit_Report_Mar2026.csv
Accounting · 2.4 MB
Tax_Summary_Q1_2026.json
Tax filing · 1.1 MB
Inventory_Forecast_Mar.csv
Planning · 0.8 MB
Reports & Exports
CSV and JSON exports for accounting, tax, and business planning.
Preview coming soon
PPC & Ad Analytics
Ad spend already in your P&L. Dedicated ACoS/TACoS dashboard in development.
Amazon business analytics that connects sales, profit, and inventory
Sales, profit, margins, refunds, and trends in one unified dashboard. Compare performance WoW, MoM, and YoY to make data-driven decisions without digging through Seller Central.
- Gross Sales & Net Profit at a glance
- ROI & Margin per SKU
- Refund tracking with P&L impact
- Units & orders volume over time
- WoW, MoM & YoY trend comparison
- Seasonality detection & growth signals
Show full details
Gross Sales
Total revenue before deductions
Net Profit
True bottom line after all costs
ROI
Return on investment by SKU
Margin
Profit margin percentage
Refunds
Returns and their P&L impact
Units & Orders
Volume tracking over time
Sales trends, historical comparison, and seasonality
Track your business trajectory over time with period-over-period comparisons. Weekly, monthly, and yearly views reveal whether your Amazon business is trending up, plateauing, or declining, and where seasonal patterns emerge.
WoW
Week-over-week for short-term spikes
MoM
Month-over-month for trend detection
YoY
Year-over-year for seasonality and growth
Use trend data to decide when to increase inventory, adjust pricing, or scale advertising for seasonal demand peaks like Prime Day, Black Friday, and Q4.
How to make data-driven selling decisions
Which products to restock, which to retire, where to invest in PPC, and when to adjust pricing. These decisions should be driven by margin data and trends, not gut feeling. Analytics replaces guesswork with evidence.
Amazon profit dashboard and P&L you can trust
True net profit after all costs: Amazon fees, COGS, refunds, VAT, shipping, and overhead. Audit profitability per order and per SKU.
- Revenue → true net profit waterfall
- Amazon fees & referral fee breakdown
- COGS & landed cost deduction
- Refund & return impact
- Shipping & fulfillment logic
- Order-level P&L drill-down
Show full details
Amazon Fee Breakdown
Every Amazon order incurs multiple fee types. SellerMagnet itemizes each one so you see exactly where your revenue goes.
Net Sales
Revenue after VAT deduction
- Amazon fees, including referral fees
Shipping & Fulfillment
FBM shipping costs or FBA inbound freight
- Cost of goods (COGS)
Refund Impact
Net loss from customer returns and clawbacks
Expenses & Overhead
Recurring and one-off business costs you define
The SellerMagnet Profit Formula
Most repricers and dashboards stop at revenue minus Amazon fees. SellerMagnet goes further:
- Start with Gross Revenue (sales price × units)
- Subtract Amazon Fees (referral, FBA, storage, etc.)
- Subtract COGS & inbound shipping
- Subtract refund losses (net of clawbacks)
- Subtract promo spend & coupons
- Result: True Net Profit per unit, per SKU, per period
This formula runs automatically for every order, every SKU, every day. No manual entry required.
How to track true profitability on Amazon
Revenue isn’t profit. After Amazon referral fees, FBA fulfillment fees, storage costs, advertising spend, COGS, shipping, and VAT, your actual margin may be very different from what Seller Central shows. Analytics calculates true net profit per SKU so you stop guessing.
Orders analytics for both FBA and FBM
Review every order with full profit context. Filter by marketplace, SKU, ASIN, time range, and fulfillment type. Drill into ordered products and refunds.
- Full profit context per order
- FBA vs FBM side-by-side comparison
- Return rate tracking per SKU
- Product-level P&L table
- Refund overview with reasons
- Per-refund detail & audit trail
Show full details
What you can do
Full profit context per order
Net profit, ROI, and margin after all Amazon fees and cost of goods sold
Advanced filtering
Filter by marketplace, SKU, ASIN, time range, and fulfillment type (FBA or FBM)
FBA vs FBM comparison
Compare FBA vs FBM order profitability side-by-side to optimize your fulfillment strategy
Return rate tracking
Track return rate by product and spot problematic SKUs before they erode margins
Order-level P&L drill-down
Every fee, refund, and cost component visible in a single view
True bottom line insight
Understand how refunds, returns, and advertising costs affect your real profitability
Profitability breakdown per product
The Ordered Products view aggregates every order at the product level so you can see which SKUs are making money and which are silently losing it. Use this to prioritize restocking, negotiate supplier costs, or cut underperforming products.
- Units sold and refund count per SKU
- COGS and average net sale price
- Refunded sale amount and revenue impact
- Amazon fees, net profit, and margin %
- Year-over-year comparison per product
- Cumulative performance chart
Product-level P&L table
Every product row shows the full financial picture at a glance:
- Units sold and refund count per SKU
- COGS, average net sale price, and total net sale price
- Refunded sale amount so you see the real revenue impact of returns
- Total Amazon fees, net profit, and margin percentage, color-coded for instant clarity
Product Details drill-down
Click any product row to open a full detail panel with year-over-year comparison:
6 KPI cards
Quantity Sold, Sale Price (Net), VAT Collected, Quantity Refunded, Sale Price Refunded, and VAT Refunded
Year-to-Date vs Previous Year
Percentage change indicators for every metric
Cumulative Performance chart
Dual-axis view showing revenue and units sold over time
Period comparison overlay
Current period (solid line) vs previous period (dashed line) for visual trend comparison
Full visibility on refunds and returns
The Refunds Overview tracks every return and its real financial impact. See net refund cost, label fees, return reasons, and per-refund detail across your entire catalog.
- Net refund cost per return
- Label and shipping charge-backs
- Return reason breakdown
- Per-refund detail and audit trail
- Daily refund volume trend
- Incoming return tracking
Refund KPIs at a glance
Four summary cards give you the refund picture in seconds:
Net Impact
Total financial cost of all refunds including principal and tax
Label Costs
Shipping and label expenses charged back to you
Items Refunded
Total count of returned items in the selected period
Avg. Refund
Average cost per return to benchmark your refund rate
Trend analysis & return reasons
Spot refund spikes before they become a pattern:
Refund Volume Trend
Chart showing daily refund amounts over time
Return Reasons
Breakdown (unwanted, defective, wrong item) with visual bar chart
Incoming Returns
Live transit status, carrier info, and tracking number
Per-refund detail view
Every refund gets a full audit trail you can drill into:
Refund table
Marketplace flag, date, order ID, product, status badge, carrier, reason, and net impact
Return Details panel
Product breakdown, shipping & labels (postage + VAT), and full timeline history
Status tracking
Label Only, Incoming, and Refunded states with color-coded badges
Why order-level analytics matter
Revenue reports from Seller Central show what you sold. Order-level P&L shows what you actually kept. By attaching every fee, refund, ad cost, and COGS to each order, the Analytics Dashboard reveals where margin leaks happen and which products truly drive profit.
Products, inventory tracking, and forecasting
Stock velocity, replenishment forecasts, stockout alerts, COGS management, and FBM shipping rates, all in one view.
- Current stock & months remaining
- Average monthly usage
- Stockout & low-stock alerts
- Per-unit & batch COGS management
- Landed cost logic (duties, freight)
- FBM shipping rate mapping
Show full details
Sales velocity & smart restock timing
Knowing when to reorder separates profitable sellers from those who lose Buy Box share to stockouts. SellerMagnet calculates velocity per SKU so you can plan restocks with confidence.
- Units/Day
- Days of Stock Left
- Restock Date
- Reorder Qty
Inventory health alerts & stranded stock
Amazon can suppress your listing if inventory is stranded, unfulfillable, or miscounted. SellerMagnet flags these issues so you can act before sales are lost.
- Stranded Inventory
- Low Stock Warnings
How to manage COGS and landed costs
Accurate profit calculation requires accurate product costs. The Products view supports three levels of cost input:
- Per-unit COGS entry for simple cost structures
- Batch-based cost management for products where unit costs vary by purchase batch
- Landed cost logic including duties, freight, and packaging
FBM shipping rates for consistent profit
For FBM sellers, shipping costs are a key margin variable. Create custom shipping routes with per-country rates, quantity-based tiers, and assign them to products so profitability remains consistent across analytics.
Custom shipping routes
Create FBM shipping methods and assign them to your products
Per-country rates
Set different shipping costs by destination country
Quantity-based tiers
Define rate brackets that scale with order quantity
Multi-product strategy
Configure how shipping costs are calculated for multi-item orders (highest cost, sum, or average)
How to forecast Amazon inventory needs
Running out of stock doesn’t just cost you today’s sales. It damages organic ranking, reduces Buy Box eligibility, and hands momentum to competitors. Use stock velocity data and threshold alerts to plan reorders before demand outpaces supply.
Expenses built into profitability
Recurring and one-off overhead so net profit reflects reality. VAT and tax settings per marketplace for OSS-ready accounting.
- Recurring subscriptions & tools
- One-off costs (freight, photography)
- VAT rate per marketplace
- VAT-inclusive / exclusive views
- Tax-ready exports for accountants
Show full details
Why it matters
Hidden profitability gaps
Two SKUs can have the same gross margin but different true profitability once overhead is included
Prevent false winners
Including expenses prevents misleading catalog decisions based on incomplete margins
Full cost tracking
Recurring costs (software, VA fees, packaging) and one-off expenses (photography, samples, freight) for true net margin
Scalable cost structure
As you add products, marketplaces, and suppliers, overhead tracking scales with you automatically
VAT and tax settings per marketplace
Selling across multiple Amazon marketplaces means dealing with different VAT rates and tax obligations. In Europe, OSS (One-Stop Shop) simplifies cross-border B2C VAT. The dashboard lets you configure VAT settings per marketplace so profit is calculated VAT-inclusive or VAT-exclusive based on your tax setup, regardless of region.
Set VAT rate per marketplace
Configure the correct VAT percentage for each Amazon marketplace you sell on
VAT-inclusive and VAT-exclusive profit views
Toggle between gross and net views depending on your accounting preference
Tax-ready exports for accountants and OSS reporting
Export VAT data segmented by marketplace for One-Stop Shop compliance
How to control Amazon overhead costs
Many sellers track product-level COGS but forget the overhead: software subscriptions, warehousing, VA fees, insurance, and photography. Including these recurring and one-off costs ensures your net margin reflects reality, not a partial picture that overstates profitability.
Fee & transaction audit
Period overview, month-to-month comparison, and cost category tracking. Spot fee discrepancies and identify reimbursement opportunities.
- Custom date range analysis
- Month-to-month trend detection
- Ads, adjustments & services breakdown
- Refund rate monitoring per SKU
- Fee discrepancy detection
- Reimbursement opportunity alerts
Show full details
Period Overview
Custom date range analysis
Month-to-Month
Spot spikes and trend changes
Cost Categories
Ads, adjustments, services & more
How to audit Amazon refunds and reimbursements
Amazon processes refunds, returns, and adjustments automatically, but errors happen. Lost inventory, damaged goods, and incorrect fee debits may entitle you to reimbursements that Amazon does not always issue proactively.
Refund rate tracking
Monitor return rates by product and period to identify problematic SKUs early.
Fee discrepancy detection
Spot incorrect charges, phantom fees, and unreimbursed adjustments across transactions.
Reimbursement opportunities
Identify potential FBA reimbursement claims for lost or damaged inventory.
How to audit Amazon seller fees
Amazon processes thousands of fee types across your transactions. Without auditing them, sellers frequently overlook incorrect charges, phantom fees, and unreimbursed returns. Transaction audit makes discrepancies visible.
Traffic, conversions, and Buy Box in one view
8 KPIs with period-over-period change, multi-metric trend charts with traffic split, and ASIN-level comparison tables. Filter by marketplace, timeframe, or individual ASIN.
- Impressions, Sessions & Page Views
- Conversion Rate & Buy Box %
- Units Ordered & AOV
- Multi-metric chart overlay (6 metrics)
- Browser vs Mobile App traffic split
- ASIN-level sortable comparison table
Show full details
8 core KPIs with period-over-period change
The overview dashboard surfaces eight critical listing health metrics at a glance. Each KPI shows the absolute value and a colour-coded percentage change versus the previous period, so you can instantly see whether traffic, conversions, and revenue are trending up or down.
Total Impressions
Visibility
How often your listings appear in search
Total Sessions
Traffic
Unique visitors who viewed your page
Conversion Rate
CR %
Sessions that turned into orders
Avg Buy Box %
Buy Box
Share of the featured offer position
Units Ordered
Volume
Total quantity purchased
Total Orders
Revenue
Aggregate order value in your currency
Avg Order Value
AOV
Revenue divided by order count
Refund Rate
Returns
Percentage of orders refunded
Every KPI includes a Δ % indicator versus the previous period: green for improvements, red for declines. This lets you react before small dips become big problems.
Multi-metric trend chart & traffic split
Overlay up to six metrics on a single dual-axis chart: Page Views, Sessions, Units Ordered, Total Ordered Items, Ordered Product Sales, and Buy Box Percentage. Toggle any combination with the Select Metrics picker to isolate exactly the trends you care about. The tooltip reveals per-date breakdowns so you can pinpoint spikes or dips to the exact day.
Selectable chart metrics
- Page Views (ASIN): total product page loads
- Sessions (ASIN): unique visitor count
- Units Ordered (ASIN)
- Total Ordered Items (ASIN)
- Ordered Product Sales (ASIN): revenue axis
- Buy Box Percentage (ASIN)
Traffic Split donut
A companion donut chart breaks sessions into Browser vs Mobile App, revealing where your shoppers come from. Use this to optimise listing images and A+ Content for the dominant device type.
ASIN-level comparison table
The Listing Performance: ASIN table drills into per-product detail. Every row shows an ASIN, its product name, SKU, and the full metric set: Page Views, Sessions, Units Ordered, Total Ordered Items, and Ordered Product Sales. All columns are sortable, so you can rank products by any dimension in seconds.
- {'title': 'Cross-ASIN comparison', 'description': 'Filter multiple ASINs simultaneously to benchmark products against each other. Spot which listing converts best, which has the weakest Buy Box share, or which needs image or copy improvements.'}
- {'title': 'Date-level granularity', 'description': 'Each row is date-stamped, so you can trace exactly when a listing’s traffic dropped or spiked after a price change, coupon launch, or advertising boost.'}
- {'title': 'Virtually unlimited metrics', 'description': 'Combine the KPI dashboard, trend chart, and ASIN table to analyse any dimension: from impression-to-session ratio, to conversion rate by product, to revenue per session.'}
- {'title': 'Actionable signals', 'description': 'Low impressions + high conversion suggests a ranking opportunity; high sessions + low orders signals a listing quality issue. The table gives you the data to diagnose both.'}
Export reports in CSV or JSON
Orders, inventory, P&L, and transaction reports in CSV or JSON. Filter by account, marketplace, and date range for accounting-ready exports.
- Orders reports with full P&L
- Inventory with stock & velocity
- P&L statements per period
- Transaction fee breakdown
- CSV & JSON formats
- Accounting-ready for tax prep
Show full details
Report Types
- Orders reports with full profit and loss detail
- Inventory reports with stock levels and velocity
- P&L reports (profit and loss statements per period)
- Transaction reports with every Amazon fee itemized
Formats & Filters
- CSV for spreadsheets and accounting software
- JSON for integrations and advanced workflows
- Filter by account, marketplace, and custom date range
Accounting and bookkeeping workflows
Export your Amazon profit and loss report, orders, and fee breakdowns in formats compatible with popular accounting tools. Share clean, filtered reports with your accountant or bookkeeper for tax preparation, VAT reconciliation, and period-end closing, without manual re-entry.
Each export includes referral fees, FBA fulfillment fees, cost of goods sold, shipping costs, advertising spend, and net margin per order. For European sellers, the VAT columns support OSS (One-Stop Shop) reporting, so your accountant receives tax-ready data across all marketplaces in a single file.
Dedicated Amazon PPC analytics: coming soon
Ad spend is already tracked in your order P&L. A dedicated PPC dashboard with campaign-level ACoS, TACoS, and keyword performance is in development.
- Ad spend deducted from net profit per order
- Visible in P&L and Orders views
- Net margin always reflects paid traffic cost
- Campaign-level ACoS & TACoS (coming)
- Keyword performance analytics (coming)
- Bid optimisation suggestions (coming)
Show full details
Ad spend in your P&L today
Sponsored Products, Sponsored Brands, and Sponsored Display costs are already pulled from Amazon and included in your order-level profit calculation. No manual imports needed.
- Per-order deduction — Ad spend deducted from net profit per order and per SKU
- P&L visibility — Visible in the Profit & Loss and Orders views
- True margin — Net margin always reflects true cost of paid traffic
- No manual import — SP, SB, and SD costs pulled automatically from Amazon
Dedicated PPC Dashboard
The upcoming module will add a full advertising analytics experience on top of the current cost tracking:
- ACoS & TACoS — ACoS and TACoS per campaign, ad group, and keyword
- Keyword analytics — Keyword-level performance and search-term analysis
- Bid optimisation — Bid optimisation suggestions based on margin data
- Campaign ROI — Campaign ROI with organic vs. paid revenue split
Stop guessing. Start tracking profit.
Set up your Analytics Dashboard in under 5 minutes and see your true numbers from day one.
Cancel anytime · Credit card required for trial (no charge for 14 days) · Free tier: CC required (free for 60 days)
Built for every Amazon seller
Whether you use FBA, FBM, or manage multiple accounts as an agency, SellerMagnet’s Analytics Dashboard adapts to your workflow with the profit, inventory, and reporting tools each seller type needs.
FBA Sellers
FBA sellers deal with complex fee structures that erode margins. The dashboard surfaces every cost so you see true profitability.
FREE for accounts under 50 orders/month
- Track the true impact of fees and refunds on net profit
- "Forecast inventory to protect sales continuity
- Identify profitability patterns at SKU level
FBM Sellers
FBM sellers need shipping and handling costs folded into every profit calculation. The dashboard makes self-fulfilled margins transparent.
- Shipping cost logic incorporated into profitability
- Cost tracking consistent across products and periods
- Stock alerts to avoid operational surprises
Agencies & Multi-Account
Agencies managing multiple seller accounts need consolidated analytics and exportable reports. One dashboard covers all clients.
- Unified dashboard across all client accounts
- Marketplace performance compared at scale
- Export client reports for delivery and billing
Free for accounts under 50 orders/month · CC required
Analytics Dashboard Is Part of a Complete Amazon Suite
Tracking profit is the first step. To actually grow, you need competitive pricing, smarter sourcing, and more reviews. These tools work together with the Dashboard.
Amazon Repricer
The Repricer includes the Analytics Dashboard as its built-in profit engine. It adjusts pricing automatically based on competitor moves, margin rules, and real-time profit data, so every repricing decision is margin-aware.
Act on margin data, win the Buy Box
* The Analytics Dashboard is included with every Repricer subscription at no extra cost.
Product Sourcer
Sourcer estimates profit before you buy. The Dashboard shows real profit per ASIN after Amazon fees, ad spend, and returns, confirming your sourcing decisions were right across your entire catalog.
Verify real profit on every sourced product
Review Requester
Analytics identifies your top-selling SKUs with low ratings. Review Requester automates compliant review requests with one-click campaigns, turning strong sellers into 5-star products.
Turn strong sales into 5-star momentum
What sellers say
“SellerMagnet’s Analytics Dashboard finally showed us the true profit per ASIN after all Amazon fees. We discovered three SKUs that looked profitable on revenue but were actually losing money on net margin.”
3 SKUs
loss-making, found in week 1
Laura B.
FBA Seller · IT & DE marketplaces
“We manage analytics for 6 seller accounts. The unified dashboard replaced our weekly spreadsheet routine entirely. Inventory forecasting alone saved us from two stockout situations in the first month.”
2 Stockouts
prevented in the first month
David P.
Agency · Multi-account management
“The transaction audit view is incredible. We found over €2,000 in unnoticed fee discrepancies across three quarters. The CSV export made it simple to share with our accountant.”
€2,000+
recovered from unnoticed fee discrepancies
Anna K.
FBM Seller · DE & UK
Before: Without Analytics
Spreadsheet margins
Tracking days behind reality
Hidden fee erosion
Profit leaking with no visibility
Stockout blind spots
Discovered only after lost sales
Manual CSV exports
Cobbled together for the accountant
Unknown SKU profitability
No idea which products actually make money
After: With SellerMagnet
Real-time P&L
Per ASIN, order, and period
Automated fee audit
Catches every discrepancy
Inventory alerts
Prevent stockouts before they happen
One-click reports
CSV & PDF ready for accounting
SKU-level profitability
See exactly which products make money
€2,000+
fees recovered
2 stockouts
prevented in month 1
3 SKUs
loss-making identified
4–6 hrs/wk
saved vs. spreadsheets
Reported by real SellerMagnet users. Individual results may vary.
Start in three steps
Connect your Seller Central account, configure your cost inputs, and start tracking real profit in minutes.
Connect your Amazon account
Link your Seller Central via SP-API in under 3 minutes
Configure your cost inputs
Add COGS, shipping, VAT, expenses, and misc costs
Track profit from day one
See profit, inventory, and performance data immediately
Cancel anytime · Credit card required · No charge during 14-day trial · Free tier for 60 days
Not Ready Yet? Try Our Free Tools
No sign-up, no credit card. Use these tools instantly to optimize your Amazon business, then upgrade to SellerMagnet when you’re ready.
Amazon Fee Calculator
Estimate your fees and profit per unit before you order inventory. Compare FBA vs FBM costs, referral fees, revenue and ROI in seconds.
- FBA vs FBM side-by-side comparison
- Referral, fulfillment & closing fees
- Profit margin & ROI estimate
Amazon Title Checker
Audit your product title against Amazon’s official style guide. Check character length, forbidden phrases, Title Case and 22 compliance rules in seconds.
- Title length & truncation check
- Forbidden phrases detection
- Multi-marketplace support
ASIN / UPC / EAN Converter
Convert between ASIN, UPC, EAN and ISBN product identifiers instantly. Supports bulk conversion across all Amazon marketplaces.
- Single & bulk conversion
- All Amazon marketplaces
- CSV export included
SellerMagnet Analytics vs Seller Central & Spreadsheets
See exactly what you gain by switching from manual tracking or Amazon’s basic reports to a purpose-built analytics dashboard.
| Capability | Recommended SellerMagnet | Seller Central | Spreadsheets |
|---|---|---|---|
| True net profit per SKU | ✓ Automatic | ✗ | ● Manual |
| COGS & landed-cost tracking | ✓ Built-in | ✗ | ● Manual |
| Real-time P&L dashboard | ✓ Live | ● Delayed | ✗ |
| FBA fee audit & reimbursement detection | ✓ Automatic | ✗ | ✗ |
| Inventory forecasting & stockout alerts | ✓ Predictive | ● Basic | ✗ |
| ACoS / TACoS advertising analytics | ● Ad costs in P&L. Dedicated dashboard coming soon | ● Separate | ● Manual |
| Multi-marketplace aggregation | ✓ All worldwide | ● Per market | ● Manual |
| Tax tracking (VAT, OSS, GST, Sales Tax…) | ✓ All regions | ● Limited | ● Manual |
| CSV / PDF / scheduled reports | ✓ | ✓ CSV only | ✓ |
| Setup time | < 3 min | N/A (built-in) | Hours to days |
| Price | Free tier available | Free (with selling plan) | Free (your time) |
Credit card required · No charge during 14-day trial · Free tier for 60 days
See it in action before you commit
Explore a fully loaded Analytics Dashboard with real sample data. No signup, no credit card, no time limit.
Analytics Dashboard FAQ
Everything you need to know about the SellerMagnet Analytics Dashboard.
· Written by the SellerMagnet Product Team
Unlike Seller Central’s fragmented reports, a dedicated analytics dashboard lets you see true net profit after all costs, track inventory health with stockout predictions, and audit every Amazon fee and adjustment. SellerMagnet also offers free tools such as the FBA Fee Calculator and Title Checker to complement your analytics workflow.
SellerMagnet fills every gap: it automatically subtracts Amazon fees, product costs, shipping, VAT, returns, and custom business expenses to deliver real profitability at the SKU level. You also get inventory health scores, trend comparisons, and transaction auditing, all in a single view. Visit our pricing page to see which plan fits your business, or explore the Amazon Glossary for definitions of key terms.
Your data is consolidated across all regions, so you can compare marketplace performance side-by-side and identify which markets deliver the highest margins. The platform also supports multi-language and multi-currency views. Create your free account to connect your Seller Central and see all your marketplaces in one place within minutes.
A side-by-side comparison view lets you evaluate which fulfillment method is more profitable per SKU or across your entire catalog. This insight is invaluable when deciding whether to shift products between FBA and FBM. Use the FBA Fee Calculator to model costs before making a switch, and monitor results in your Analytics Dashboard.
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Analytics Dashboard: TL;DR
SellerMagnet’s Analytics Dashboard is an all-in-one Amazon analytics tool that calculates true net profit after every fee, tracks inventory with stockout alerts, audits transactions for fee discrepancies, and exports CSV/JSON reports for accounting.
Works for FBA and FBM sellers across all Amazon marketplaces. Free for 60 days (up to 50 orders/month). Dashboard plans from €10/month, Repricer plans from €15/month, each with a 14-day free trial. Start tracking your profit →
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Your True Profit?
Real-world examples of how sellers use Analytics Dashboard:
- 01Spot hidden-fee SKUs draining margin. Fix pricing or cut the product, save €50–200/mo per SKU
- 02Catch restock gaps before stockout. Protect rank and avoid lost sales worth €500+
- 03Detect abnormal refund spikes early. Investigate returns before they erode 5–10% of revenue
- 04Replace hours of spreadsheet work with one dashboard. 4–6 hours/week saved
* Figures are illustrative examples based on typical seller scenarios. Actual results vary.
Plans start at €10/mo · Free tier available for ≤50 orders/month